SIDE NOTES
Welcome to Side Notes - a collection of essays, excerpts, and reflections shaped by two decades of building things from the ground up. These entries pull from the margins of business, creativity, reinvention, and everyday life. The parts we often overlook but always learn from.
You’ll find moments of humor, clarity, nostalgia, and insight. Whether it’s a chapter preview, an observation, or a personal truth dressed, everything here comes from a place of experience and curiosity
Why Do I Make My Cat Listen to "Sharin' the Night Together" by Dr. Hook 37 Times in a Row?
Why do I listen to the same song 37 times in a row? Maybe it’s stress, nostalgia, or my brain demanding a musical security blanket. Either way, my cat is suffering. But what does this weird habit have to do with creativity, burnout, and business? More than you think. Turns out, your brain clings to familiar loops during peak stress. Let’s unpack why we do this—and how to break the cycle when needed.