SIDE NOTES
Welcome to Side Notes - a collection of essays, excerpts, and reflections shaped by two decades of building things from the ground up. These entries pull from the margins of business, creativity, reinvention, and everyday life. The parts we often overlook but always learn from.
You’ll find moments of humor, clarity, nostalgia, and insight. Whether it’s a chapter preview, an observation, or a personal truth dressed, everything here comes from a place of experience and curiosity
Soup, Salad & Business Strategy: Why I Can't Portion Food (or Workload) Correctly
It’s the weekend, which means it’s time for random thoughts. Today’s deep reflection? Why do I make enough soup to feed an entire rescue team and enough salad to deeply regret my life choices? If you've ever made an entire vat of soup when you meant to make two servings—or stored a sad, soggy bag of lettuce in the fridge knowing full well you’ll never eat it—this one’s for you.
And because I can’t help myself, yes—this somehow still ties back to business.