Welcome to Side Notes - a collection of essays, excerpts, and reflections shaped by two decades of building things from the ground up. These entries pull from the margins of business, creativity, reinvention, and everyday life. The parts we often overlook but always learn from.

You’ll find moments of humor, clarity, nostalgia, and insight. Whether it’s a chapter preview, an observation, or a personal truth dressed, everything here comes from a place of experience and curiosity